Blog by Mike Blaney

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Visitors by Time of Day

Consumers visit websites primarily during the “working” hours of 8 AM to 6 PM, which accounts for almost 2/3 of all traffic.

Since 26% of consumers are visiting between 6 pm and midnight, companies should consider having a lead distribution system that allows for inquiries to be addressed during those hours by agents.

Midnight to 8am - 11.4%
8am to 1pm - 32.6%
1pm to 6pm - 29.9%
6pm - midnight - 26.1%

If you want to develop more business from your website, focus on being the first to respond at any reasonable time of day.

Broker Website Effectiveness Report – Copyright WAV Group 2008