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Buyers Want Quick Response From Associates

CALIFORNIA ASSOCIATION OF REALTORS® economist Leslie Appleton-Young says a recent survey by the group shows that over 50 percent of prospective home buyers want a response to their telephone inquiries within 30 minutes.

This makes it crucial for real estate professionals to carry a BlackBerry, iPhone, or other personal digital assistant at all times.

The poll also indicates that 80 percent of buyers search online for two months before contacting a sales associate, and 40 percent search for practitioners through Google and then view their Web sites or social networking sites.

After finding a professional to work with, they view about a dozen homes before making a purchase.

Source: RISMedia (03/09/09)

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