Visitors by Time of Day
Consumers visit websites primarily during the “working” hours of 8 AM to 6 PM, which accounts for almost 2/3 of all traffic.
Since 26% of consumers are visiting between 6 pm and midnight, companies should consider having a lead distribution system that allows for inquiries to be addressed during those hours by agents.
Midnight to 8am - 11.4%
8am to 1pm - 32.6%
1pm to 6pm - 29.9%
6pm - midnight - 26.1%
If you want to develop more business from your website, focus on being the first to respond at any reasonable time of day.
Broker Website Effectiveness Report – Copyright WAV Group 2008 http://www.wavgroup.com
Since 26% of consumers are visiting between 6 pm and midnight, companies should consider having a lead distribution system that allows for inquiries to be addressed during those hours by agents.
Midnight to 8am - 11.4%
8am to 1pm - 32.6%
1pm to 6pm - 29.9%
6pm - midnight - 26.1%
If you want to develop more business from your website, focus on being the first to respond at any reasonable time of day.
Broker Website Effectiveness Report – Copyright WAV Group 2008 http://www.wavgroup.com