According to Marc Purtell
| Director, SEO
"search engine optimization continues to evolve in a variety of ways.
2012 was one of the most significant years for SEO in recent history. A
multitude of search engine algorithm updates dramatically altered the
manner in which search engine optimization is conducted." Marc goes on to say "SEO success in 2013 comes down to one thing: content. Lots of
high-quality, relevant content. In order to have true, long-term SEO
success, you must optimize for users first and search engines second.
The future of SEO is content."
Take a look at the infographice below to learn what you need to do in 2013 to maximize your optimization opportunities. The two key takeaways are:
- In 2013 SEO will shift from optimizing websites for search engines to optimizing content for for users.
- Freshness of content is a ranking factor in Google's algorithm affecting 35% of searches.
- Google’s goal is to provide its users with the best search experience, delivering the exact information they seek.