What is SEO?
Search engine optimization or SEO is the art and science of "organically" improving the ranking of a website in search engine results. Organic optimization is the key to working within the guidelines of the major search engines to ensure your website adheres to the rules of the latest search engine algorithms. While no one knows exactly what the algorithm looks for, from experience we know what is most effective and what not to do.
You may have been approached by SEO experts guaranteeing a page 1 result, but this claim is just not possible or everyone would be on page 1. Generally they employ "black hat" techniques such as irrelevant backlinks and posting press releases on directory websites that can sometimes move your rankings temporarily, but it is not sustainable. This is especially true since the last two Google algorithm updates in 2012 code named Panda and Penguin
We offer three SEO services:
- Ubertor Website Review and Analysis
- Ubertor Website Optimization Package
- Ubertor On-Going Website Search Engine Ranking Improvement
1. Ubertor SEO Review and Analysis
The starting point for improving your search engine ranking is understanding what is working and what needs to be fixed. While no one knows everything Google is looking for, over time we have developed an understanding of some of the key things that make one website place higher than another website. (See table below)
- We analyze your current on-page content for keywords.
- We analyze your competition's websites.
- We analyze your current results in Google Analytics.
- We analyze your Google Webmasters sitemap indexing.
- We analyze the keyword search terms for your business, area or service.
- We analyze and report on your Page Titles and Descriptions and alt image tags.
- We analyze your current blog efforts.
- We analyze your Listing Optimization.
- We report on current search engine results for keywords relevant to your business.
- We activate the $495.00 Ubertor SEO Enhancement package at no charge.
Then based on our findings we provide an SEO proposal and an estimate of the time to accomplish your goals or we receommend one of our packages. This SEO analysis service is available for $149.00. This fee is waived if you choose to continue with one of our Website Optimization Services below. Click here for more information.
2. Ubertor Website Optimization Service
If you contract us for the Ubertor SEO Review and Analysis (above) and we find your website requires our services the next step is to optimize your website. We offer three levels of service which range from the minimum you should do to give your website a chance to get to page one of a Google search (Good) through to a comprehensive program that ensures your website incorporates every measure known to improve search engine results. (Best) Click here for more information.
| Review & Analysis |
SEO "Good" Plan |
SEO "Better" Plan |
SEO "Best" Plan |
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| Review of site traffic – how visitors find your website, where they come from and how they use it |  |
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| Confirm Google Analytics is set up and sitemap submitted to Google Webmasters (or set up both) | |
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| Analysis of your direct competitors search engine placement and keywords they use | |
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| Determine current inbound links from other websites; recommend other potential links | |
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| Analysis of your current results in Google Analytics | |
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| Analysis of your Page Titles and Descriptions and alt image tags | |
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| Analysis of your Listing Optimization | |
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| Analysis of current search engine results for keywords relevant to your business | |
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| $149.00 | ||||
SEARCH ENGINE OPTIMIZATION SERVICES |
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| Customize Page Titles using keywords (Cost per additional page $ 10.00) |
5 pages | 10 pages | 15 pages | |
| Customize Page Descriptions using keywords (Cost per additional page $ 15.00) |
5 pages |
10 pages |
15 pages |
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| Add keywords to each page (Not used by Google; mainly for Bing) | 5 pages | 10 pages | ||
| Add relevant Auto-Fill Categories AFCs (Ubertor) or pre-defined searches (Realty Ninja and My Real Page) to add addresses and MLS numbers to your website |
5 AFCs | 10 AFCs | 15 AFCs | |
| Submit sitemap to Bing Webmasters | |
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| Modify all photo ALT tags to add keywords | |
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ON SITE SEO CHANGES |
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| Add keyword content to home page | |
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| Add local content page (s) to improve search results | |
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| Add keyword content to additional pages | |
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| Expand current content on key pages to at least 300 words per page | |
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| Add Call to Action on each page | 5 Pages | 10 Pages | ||
| Optimize existing listings to improve rankings (vendors expect your website on page 1) | 5 Listings | 10 Listings | ||
BLOGGING FOR SEO |
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| Add keyword blog posts | 3 Posts | 5 Posts | 10 Posts | |
| Modify existing blog posts using keywords in title | 5 Posts | 10 Posts | ||
WEBSITE ARCHITECTURE CHANGES |
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| Change menu names to incorporate keywords | |
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| Add internal links from home page to other pages to draw in search engines | |
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| Add H1 Headings to website with keywords | |
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| Integrate social media sites with website | |
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| Add Google Translate to website | |
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EXTERNAL LINKS |
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| Link from www.mikeblaney.com | |
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| Link from my marketing blog themarketingguy.wodpress.com | |
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| Link from Pinterest | |
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| Client blog post on www.mikeblaney.com for additional link |
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| Submit business to Google Places | |
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REPORTING |
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| Report on search engine results after 30 days with comparison to prior month | |
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| $149.00 | $349.00 | $599.00 | $999.00 |
3. Ubertor On-Going Website Search Engine Ranking Improvement
If you have an Ubertor website then the best search engine optimization tool you have for SEO is your blog. It is like a magnet for search engines.
Google is in the business of providing the best search engine results on page one; any less and people would stop using Google and fewer people would see their paid advertising. What constitutes a good result? Through past experience we know Google likes to see dynamic, changing websites with prolific use of keywords. A blog post every month about the local school is not going to qualify your website as the "go to" website.
What you need is a sustained, targeted approach. The solution?
The 36 / 90 SEO Guest Blogging Plan
We will write 36 blog posts in 90 days. We will add to your website:
- 18 keyword blog posts like this one http://www.annaterrace.com/Blog.php/south-surrey-white-rock-condos-and-townhouses-for-sale-as-of-october-2-2012
- 12 local market updates detailing new listings, solds, price decreases or increases or market activity
- 6 real estate related posts using keywords
To maximize your search engine exposure we will re-write some of your existing blog posts and add these new keyword blog posts.
If you are a Realtor we optimize your existing listings to improve their rankings and show you how to optimize them in the future yourself.
| Type of Post | Number of Posts |
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| Month 1 | Super Posts | 8 |
| Market Updates |
6 | |
| Real Estate Posts | 2 | |
| Month 2 | Super Posts | 6 |
| Market Updates | 4 | |
| Real Estate Posts | 2 | |
| Month 3 | Super Posts | 4 |
| Market Updates | 2 | |
| Real Estate Posts | 2 | |
| Total Blog Posts |
36 |
The total cost of this service is only $999.00. Click here for more information.
How much do we charge for SEO Optimization?
If you prefer to work with us on an hourly basis our hourly rate for SEO is $ 95.00, but what you see before we start is a fixed price to accomplish your objectives and it does not always relate back to the hourly rate. Through experience gained from working with dozens of clients and to ensure we make an impact on your page rankings your starting budget should be in the $ 300.00 range with the high end at around $ 750.00. The range depends mostly on the number of blog posts we write and the duration of the blogging project.Once we are in agreement with your goals, our strategy to achieve them and the fixed price we ask for a 50% deposit with the balance due on completion.